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Jobs to be Done vs. Personas: Is One Framework Better?

It seems as though the more recently developed Jobs to be Done (JTBD) framework is giving the traditional practice of creating personas a run for its money. However, a careful analysis of both the persona and JTBD theory indicate that the methods are not entirely interchangeable – and that each framework can and should be used to meet certain product management needs. Personas focus on people profiles In layman terms, user personas are a technique used to model target customers,

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