product release secret

The Untold Secret to a Perfect Release

The perfect product release. The one where everything falls into place right on time, the team is hyped and driven (as opposed to relieved and exhausted), and even the marketing materials are ready when they should be.

How does that happen?

Set goals that are borderline unrealistic

The secret to that serendipitous moment is in the weeks that precede it.  

You start by aiming really high – setting sprint goals that are hard to meet, but even if you don’t – the team will have met a few other integral goals, so whichever features are released will be proud-worthy and satisfying. Mind you, don’t aim too high, or else the team will be disappointed and discouraged by the gap between expectations and reality.

Plan like a time-machine

Then, when planning the version, start at the release date and work your way backwards. That way, you’ll be able to calculate fairly closely how long each sprint should take and how much effort the team can afford to invest in each task.

Marketing is part of the version

Finally – integrate the marketing efforts into the sprints. As tempting as it may be to send your marketing team an email headlined “Are the materials for tomorrow’s release ready?” – things will go much more smoothly if everyone relevant is informed in advance. That way, they have time to prepare messaging, screenshots and visual materials and space out the announcements evenly. After all, the new features are only worth as much as they are published and promoted to the right audience.

Start building your product

Read more
Jobs to be Done

Jobs to be Done vs. Personas: Is One Framework Better?

It seems as though the more recently developed Jobs to be Done (JTBD) framework is giving the traditional practice of creating personas a run for its money. However, a careful analysis of both the persona and JTBD theory indicate

Read more
role of a product manager

How to Distinguish Abilities of A Product Manager from A Product Engineer

Who’s a product engineer, anyway? It’s sometimes hard to distinguish between a product manager and a product engineer. In this post, we’ll have a try to figure it out. Among one hundred and one job titles, the product manager

Read more
product-managers-nyc_2

Is a Product Manager’s Salary Determined By Professional Background?

One of the ongoing discussions in the product management sphere, unsurprisingly, is on the subject of product manager salary. It is a natural and welcome part of working your way through a profession – asking, questioning, comparing and generally

Read more

Sliding Sidebar