The term `persona` has become widely used in many fields and implemented for many purposes. It’s worthwhile to take time and look deeper at the difference between a `user
Author: Nir Erlich
Sometimes it’s good to go back to the basics and examine basic concepts we often refer to without fully understanding what’s meant by them. In this piece, I’d like
What’s in a name? That which we call a rose By any other word would smell as sweet; William Shakespeare, Romeo and Juliet Choosing the name for a product,
As 2018 draws to a close, it seems natural to look back and sum up the year we are leaving behind. In this spirit of reckoning and introspection, let’s
“I have not failed. I’ve just found 10,000 ways that won’t work.” — Thomas Edison There are few professions where mistakes are part of the process as much as
Increasing productivity is one of the most frequent goals for companies, workers, and managers across industries. Especially for those of us who work in software development, it’s common to feel
The Law of Triviality, formulated by British author C.Northcote Parkinson is often referred to as the bike-shed principle or simply bikeshedding. According to the law, members of an organization
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