Employing user personas is a subject I already addressed on this blog, as this technique of mapping out the needs of your audience is an essential tool in product
Ideally, we would all love to work on a single project or on a development of one specific product, but in reality our daily tasks are rarely that simple.
When it comes to successful new product development, productivity is key. Entrepreneurs seeking to remain relevant, efficacious and profitable must continuously conceive and develop new products that not only
Here’s the thing: you can be a great worker, even a great leader, but in order to ensure optimal product management and maximum success, you’re going to have to
It seems as though the more recently developed Jobs to be Done (JTBD) framework is giving the traditional practice of creating personas a run for its money. However, a