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How to Create Lean Personas

The use of “personas” is extremely helpful in designing effective product management workflows. They allow brands to visualize their products from the customer’s point of view. Yet, agile timelines are not always afforded the lengthy periods needed to invest in complex personas. Lean personas for UX can still provide the value and insights your product management team needs, presenting only as much information as your PM team needs to mull and complete the project. Usually built more from qualitative data

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