Blog Posts

Let’s Talk About Product Goals

“Product goals” can sound like one of those buzzwords that get flung around but which you only look into before meetings with stakeholders. That’s an impression I often get in conversations with junior product managers. Their eyes go blank when the term comes up and their mind clearly wanders to all the nifty features they could be conjuring instead of this boring biz-dev stuff. Are they in for a surprise. Product goals are a stepping stone on the road to

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