Imagine being in a room filled with people who have used your product and people who may use it in the future. Would you just lurk in the corner
Content strategy is a rapidly growing field dedicated to planning, creating and managing content in all its forms. Giant corporations and small enterprises alike are realizing the importance of good copy, and hiring writers to design their words. In the past couple of years, many international tech companies created positions in their staff for product writers. For growing businesses and start-ups, deciding to hire a dedicated copywriter can be a tough decision, as it means prioritizing things that are often …
Few architectural terms carry such emotional significance as “corner office” and its less popular associate, the “cubicle”. Exploring how the design of offices changed over time may help us
This blog has already addressed the different stages of Product Development Strategy. This time, we’re turning our attention to the various elements needed to formulate the right product strategy
Employing user personas is a subject I already addressed on this blog, as this technique of mapping out the needs of your audience is an essential tool in product
Ideally, we would all love to work on a single project or on a development of one specific product, but in reality our daily tasks are rarely that simple.