Blog Posts

Why you should diversify your user personas and how to do it

Employing user personas is a subject I already addressed on this blog, as this technique of mapping out the needs of your audience is an essential tool in product development. I’ve also mentioned in the past that agile timelines are not always afforded the lengthy periods needed to invest in complex personas, and discussed the alternative of using Lean Personas. These, less detailed, profiles can still provide the value and insights your team needs. In this article, I discuss another

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