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Ideation Techniques for Product Managers

“You can’t wait for inspiration, you have to go after it with a club.” — Jack London I love this quote. It embodies everything I believe in about the creative ideation process in product management. The pro-activeness of discovery, the structured process that leads to inspiration and the constant hard work that sets the ground for “wow” moments. As anyone who has ever been involved in the birth of a product knows – you can’t just wait around for apples

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